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	<title>EndorsementRadio.com</title>
	<link>http://www.endorsementradio.com/blog</link>
	<description>The Power of Personality</description>
	<lastBuildDate>Wed, 21 Jul 2010 20:55:58 +0000</lastBuildDate>
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	<item>
		<title>Upfronts in radio?</title>
		<description><![CDATA[Radio, OOH, and Digital?  Really?  There's an almost endless supply and diminishing demand.]]></description>
		<link>http://www.endorsementradio.com/blog/2010/07/upfronts-in-radio/</link>
			</item>
	<item>
		<title>Inc Magazine article on endorsement radio</title>
		<description><![CDATA[...the "radio pitch makes a comeback".  Comeback?  It never left. ]]></description>
		<link>http://www.endorsementradio.com/blog/2010/06/inc-magazine-article-on-endorsement-radio/</link>
			</item>
	<item>
		<title>CPM ShmeePM</title>
		<description><![CDATA[Do you want to buy the lowest CPMs available in a market?  Sometimes, you get what you pay for.]]></description>
		<link>http://www.endorsementradio.com/blog/2010/06/cpm-shmeepm/</link>
			</item>
	<item>
		<title>Hugh Hewitt &#8211; the moral crusader</title>
		<description><![CDATA[Hugh Hewitt knows what&#8217;s right for you.  He knows what&#8217;s right for America.
I&#8217;m only slightly kidding.  Mr. Hewitt, a top 100 talk radio show in the US, is just plain smart.  He&#8217;s written a couple New York Times best-sellers, graduated from Harvard, is a law professor, and has a continual line-up of [...]]]></description>
		<link>http://www.endorsementradio.com/blog/2010/04/hugh-hewitt-the-moral-crusader/</link>
			</item>
	<item>
		<title>Liberal AND funny &#8211; the new paradigm in talk radio</title>
		<description><![CDATA[Stephanie Miller proves that liberal radio can be funny, too!]]></description>
		<link>http://www.endorsementradio.com/blog/2010/04/liberal-and-funny-the-new-paradigm-in-talk-radio/</link>
			</item>
	<item>
		<title>Petros: the future mega-star of radio</title>
		<description><![CDATA[Petros Papadakis, an endorsement dynamo, is on his way to household name fame.]]></description>
		<link>http://www.endorsementradio.com/blog/2010/04/petros-the-future-mega-star-of-radio/</link>
			</item>
	<item>
		<title>Well, you don&#8217;t get THIS in traditional radio advertising&#8230;</title>
		<description><![CDATA[Rachel Maddow and Rush Limbaugh agree on one thing - where you should get your legal documents.]]></description>
		<link>http://www.endorsementradio.com/blog/2009/08/well-you-dont-get-this-in-traditional-radio-advertising/</link>
			</item>
	<item>
		<title>Product Placement in radio?</title>
		<description><![CDATA[Sure!  
I was listening to Dan Patrick the other day and he said he had to have &#8220;the talk&#8221; with his daughter.
A caller said to Dan that he should have &#8220;the talk&#8221; sponsored by an advertiser.
THAT&#8217;S A GREAT IDEA.
Trojan, where are you?
All hosts should have out-of-show content sponsored.
Rush can be sponsored by Bayer when [...]]]></description>
		<link>http://www.endorsementradio.com/blog/2009/06/product-placement-in-radio/</link>
			</item>
	<item>
		<title>Don&#8217;t let your ad agency write the ads&#8230;unless</title>
		<description><![CDATA[Big Brands, do yourself a favor and listen to the show...then write your own ads.]]></description>
		<link>http://www.endorsementradio.com/blog/2009/06/dont-let-your-ad-agency-write-the-adsunless/</link>
			</item>
	<item>
		<title>10 things never to say in ENDORSEMENT radio</title>
		<description><![CDATA[I received this from my ad-writing hero, Roy Williams, a.k.a The Wizard of Ads.  It&#8217;s a list of the top things to never say in radio ads.  To me, endorsement radio basically follows these same rules.  However, there are some notable exceptions.  My comments follow Roy&#8217;s main points.
Never, Never, Never 
1. [...]]]></description>
		<link>http://www.endorsementradio.com/blog/2009/03/10-things-never-to-say-in-endorsement-radio/</link>
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