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	<title>EndorsementRadio.com</title>
	<link>http://www.endorsementradio.com/blog</link>
	<description>The Power of Personality</description>
	<lastBuildDate>Wed, 10 Nov 2010 03:33:23 +0000</lastBuildDate>
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	<item>
		<title>Paying talk show hosts to endorse politicians?</title>
		<description><![CDATA[If you're an ad buyer for a politician and are considering endorsement radio, proceed with caution.]]></description>
		<link>http://www.endorsementradio.com/blog/2010/11/paying-talk-show-hosts-to-endorse-politicians/</link>
			</item>
	<item>
		<title>Gary DellAbate = greatest endorser ever</title>
		<description><![CDATA[Say what you will about Baba Booey &#8211; Howard Stern&#8217;s long-time producer.  He is the best in radio.  Half of Stern&#8217;s listeners probably think he&#8217;s an idiot, his only value being the perfect comedic foil.
But he&#8217;s everything to that show.  He runs the staff, drives a lot of the creative decisionmaking, and [...]]]></description>
		<link>http://www.endorsementradio.com/blog/2010/11/gary-dellabate-greatest-endorser-ever/</link>
			</item>
	<item>
		<title>This is how you do it</title>
		<description><![CDATA[Dan's advice about measurement and optimization is spot-on, and anybody thinking about investing a dime in radio should give it a listen.  Dan has got this down to a science.
]]></description>
		<link>http://www.endorsementradio.com/blog/2010/09/radio-roi/</link>
			</item>
	<item>
		<title>Have it your way&#8230;</title>
		<description><![CDATA[I'll take the advice of my favorite host over a <a href="http://www.bk.com/en/us/campaigns/subservient-chicken.html">subservient chicken </a>any day.
]]></description>
		<link>http://www.endorsementradio.com/blog/2010/08/have-it-your-way/</link>
			</item>
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		<title>Upfronts in radio?</title>
		<description><![CDATA[Radio, OOH, and Digital?  Really?  There's an almost endless supply and diminishing demand.]]></description>
		<link>http://www.endorsementradio.com/blog/2010/07/upfronts-in-radio/</link>
			</item>
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		<title>Inc Magazine article on endorsement radio</title>
		<description><![CDATA[...the "radio pitch makes a comeback".  Comeback?  It never left. ]]></description>
		<link>http://www.endorsementradio.com/blog/2010/06/inc-magazine-article-on-endorsement-radio/</link>
			</item>
	<item>
		<title>CPM ShmeePM</title>
		<description><![CDATA[Do you want to buy the lowest CPMs available in a market?  Sometimes, you get what you pay for.]]></description>
		<link>http://www.endorsementradio.com/blog/2010/06/cpm-shmeepm/</link>
			</item>
	<item>
		<title>Hugh Hewitt &#8211; the moral crusader</title>
		<description><![CDATA[Hugh Hewitt knows what&#8217;s right for you.  He knows what&#8217;s right for America.
I&#8217;m only slightly kidding.  Mr. Hewitt, a top 100 talk radio show in the US, is just plain smart.  He&#8217;s written a couple New York Times best-sellers, graduated from Harvard, is a law professor, and has a continual line-up of [...]]]></description>
		<link>http://www.endorsementradio.com/blog/2010/04/hugh-hewitt-the-moral-crusader/</link>
			</item>
	<item>
		<title>Liberal AND funny &#8211; the new paradigm in talk radio</title>
		<description><![CDATA[Stephanie Miller proves that liberal radio can be funny, too!]]></description>
		<link>http://www.endorsementradio.com/blog/2010/04/liberal-and-funny-the-new-paradigm-in-talk-radio/</link>
			</item>
	<item>
		<title>Petros: the future mega-star of radio</title>
		<description><![CDATA[Petros Papadakis, an endorsement dynamo, is on his way to household name fame.]]></description>
		<link>http://www.endorsementradio.com/blog/2010/04/petros-the-future-mega-star-of-radio/</link>
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