Comments for EndorsementRadio.com http://www.endorsementradio.com/blog The Power of Personality Fri, 05 Jun 2009 04:36:43 +0000 http://wordpress.org/?v=2.9.2 hourly 1 Comment on The Dan Patrick Endorsement by Don’t let your ad agency write the ads…unless at EndorsementRadio.com http://www.endorsementradio.com/blog/2008/06/the-dan-patrick-endorsement/comment-page-1/#comment-490 Don’t let your ad agency write the ads…unless at EndorsementRadio.com Fri, 05 Jun 2009 04:36:43 +0000 http://www.endorsementradio.com/blog/?p=94#comment-490 [...] big brands using endorsement radio lately, including Mobil, Home Depot and Bayer on hosts like Dan Patrick and Dennis [...] [...] big brands using endorsement radio lately, including Mobil, Home Depot and Bayer on hosts like Dan Patrick and Dennis [...]

]]> Comment on Another reason to love endorsement radio by Carl http://www.endorsementradio.com/blog/2008/09/another-reason-to-love-endorsement-radio/comment-page-1/#comment-374 Carl Tue, 19 May 2009 18:43:02 +0000 http://www.endorsementradio.com/blog/?p=98#comment-374 Amen brother... I'm not about to preach to the choir. I just wanted to add a voice here in case someone outside of radio runs accross the blog. It would be nice if a "creative" or two would figure this out. Oh and if, as the Wizard says, agencies would buy radio with a comparable budget as they do with TV, or used to with newspaper, they'd also see a different result, instead of running radio with 8% to 15% of the total campaign budget. Dollar for dollar, comparing mass media, radio wins. Amen brother… I’m not about to preach to the choir. I just wanted to add a voice here in case someone outside of radio runs accross the blog.

It would be nice if a “creative” or two would figure this out.

Oh and if, as the Wizard says, agencies would buy radio with a comparable budget as they do with TV, or used to with newspaper, they’d also see a different result, instead of running radio with 8% to 15% of the total campaign budget. Dollar for dollar, comparing mass media, radio wins.

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