Sure!
I was listening to Dan Patrick the other day and he said he had to have “the talk” with his daughter.
A caller said to Dan that he should have “the talk” sponsored by an advertiser.
THAT’S A GREAT IDEA.
Trojan, where are you?
All hosts should have out-of-show content sponsored.
Rush can be sponsored by Bayer when giving liberals (and republicans) headaches.
Howard can be sponsored by LegalZoom for his divorce and then prenup.
I wish John Madden had a radio show, because his fear of flying could be sponsored by GoToMeeting.
I jest, but not entirely. This is the fun of endorsement radio, the opportunity to do in-show sillyness (yet salient…salient silliness?), further integrating product with personality.
This blog post was brought to you by Mario the Bakers Pizzeria.
I think I know why Sony jumped into a Dennis Miller endorsement to promote their HDTVs during the retail season.
I’ve recently became a big fan of Colin Cowherd. Got to have dinner with him in fact:
I’ve learned that Colin has been trumpeting the Vizio HDTVs for a while now. I’m sure some Sony executive somewhere was a listener and correlated the fact that Vizio was eating their lunch to cool, aggressive marketing techniques like big time endorsement radio.
I’m not a fan of the Dennis Miller Sony read for reasons I’ve stated. But I love what Colin does: he owns one (several, likely) and talks about it as if it’s the only way to watch TV.
Word to Sony: you don’t just give an endorser a script. He has to love the product or at least give the appearance that he does.
Man, I’ve got to stop this blog. Everyone is waking up to the concept.
Yesterday I heard an endorsement ad for Sony products. I can’t even remember who the endorser is. I’m sure I need that 3+ frequency 
Was it Dan Patrick? Rush? I forget. I’ll post when I find out.
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Got it. It was Dennis Miller talking about Sony HD TVs. His ‘endorsement’ is lacking a lot, though. He needs to say “I got one, saved 30%, will never buy one from anyone else again, and the picture blows me away”. Nice attempt, Sony, but you’re not maximizing the concept.