Inc Magazine wrote a nice little piece on endorsement radio. I found two assertions pretty amusing.
The first is the subtitle that says that the “radio pitch makes a comeback”. Comeback? It never left. I’ve been a talk radio listener for well over 20 years – and I remember the Hooked On Phonics and Snapple endorsed ads from the early 90s clear as a bell.
The second is that small brands are using it because they can’t afford TV. Ahem. There is an increasing number of brands that spend millions in TV – like Home Depot, LegalZoom, eHarmony, Bose, Apple, Auto Zone, and Mobil, – that also use radio endorsements. However, it is true that if you can’t yet afford TV but you have the right kind of product and the right kind of company, endorsement radio could be a great place to start.
All in all, it’s still a positive piece – and the online brands they single out are perfect for radio endorsements (Carbonite and ReputationDefender, both very good products). Do you want to know why they’re perfect? Give me a call at (888) 788-0242. But hurry, I’m only available for the next few minutes.
Here is the Inc article on on-air endorsements.