Sure!
I was listening to Dan Patrick the other day and he said he had to have “the talk” with his daughter.
A caller said to Dan that he should have “the talk” sponsored by an advertiser.
THAT’S A GREAT IDEA.
Trojan, where are you?
All hosts should have out-of-show content sponsored.
Rush can be sponsored by Bayer when giving liberals (and republicans) headaches.
Howard can be sponsored by LegalZoom for his divorce and then prenup.
I wish John Madden had a radio show, because his fear of flying could be sponsored by GoToMeeting.
I jest, but not entirely. This is the fun of endorsement radio, the opportunity to do in-show sillyness (yet salient…salient silliness?), further integrating product with personality.
This blog post was brought to you by Mario the Bakers Pizzeria.
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