Product Placement in radio?

Sure!

I was listening to Dan Patrick the other day and he said he had to have “the talk” with his daughter.

A caller said to Dan that he should have “the talk” sponsored by an advertiser.

THAT’S A GREAT IDEA.

Trojan, where are you?

All hosts should have out-of-show content sponsored.

Rush can be sponsored by Bayer when giving liberals (and republicans) headaches.

Howard can be sponsored by LegalZoom for his divorce and then prenup.

I wish John Madden had a radio show, because his fear of flying could be sponsored by GoToMeeting.

I jest, but not entirely. This is the fun of endorsement radio, the opportunity to do in-show sillyness (yet salient…salient silliness?), further integrating product with personality.

This blog post was brought to you by Mario the Bakers Pizzeria.

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