Sony using endorsement radio

Published
by
The Endorser Endorser
on November 6, 2008
in Personality Party, The Best of Radio, The Changing Industry, Uncategorized and Why endorsement radio
. 0 Comments

Man, I’ve got to stop this blog. Everyone is waking up to the concept.

Yesterday I heard an endorsement ad for Sony products. I can’t even remember who the endorser is. I’m sure I need that 3+ frequency ;-)

Was it Dan Patrick? Rush? I forget. I’ll post when I find out.

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Got it. It was Dennis Miller talking about Sony HD TVs. His ‘endorsement’ is lacking a lot, though. He needs to say “I got one, saved 30%, will never buy one from anyone else again, and the picture blows me away”. Nice attempt, Sony, but you’re not maximizing the concept.

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