I love it when hosts do this.
Rush Limbaugh goes from an article about identity theft right into an ad for LifeLock. This is an advertiser’s dream.
You get no tune-out (the listener doesn’t know you’ve hit the ad pod yet), the copy is absolutely relevant, the product is a solution to an important problem, and you get what radio stations and networks are always promising: “we want to be your partner, not just a vendor”.
Awesome job, LifeLock. You came out of nowhere and now rule the identify theft world. I know you’ve got TV and event sponsorship in there, but you built this thing on the back of radio: congratulations.
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