EndorsementRadio.com

I think I heard one of the best endorsements ever today. It was Bill Handel’s endorsement of Elmore Toyota in Southern California. Man was it great:

1. He used (bought) the product
2. He talks about why this Toyota dealership is different than all others (Toyota dealers and any other auto). The gist: they’re not looking to squeeze you for all you’re worth on one auto purchase…they want you for life, as well as your kids and their kids — so they’re going to provide excellent value each and every time.
3. He provides consequences if Elmore doesn’t live up to their end of the deal: he says “call me…and I’m going to give you the cellphone number of the president over there”.

Fantastic job. I never particularly cared for Toyotas…but that endorsement might send me down I-5 for a gander.

I love the new ad that Dan Patrick is doing for Snapper lawnmowers. Actually, Patrick is endorsing an endorser.

In the ad, he’s really talking about how Brett Favre loves the product. Brett, despite his riches and his ability to afford 7,000 gardners every day, loves to mow his own grass.

And he only mows that grass on a Snapper.

So not only does big sports broadcaster Dan Patrick love Snapper, one of the most famous QBs in history loves it, too.

It immediately raises Snapper above the competition in terms of ad messaging – especially for their demo.

I might have to get me one of them.