EndorsementRadio.com

Have I already written about this? Maybe I have, but it warrants repeating: movie studios should be using endorsement radio like nobody’s business.

Any studio knows that advertising and initial buzz gets you your opening weekend. After that, the make or break is word of mouth.

Helllloooooooooooo studios.

I heard that the Adam Carolla show actually does some pretty non-intrusive ads for HBO shows. I need to take a listen to that. Apparently, they seemlessly weave in positive reviews of TV shows into their content. I’m only assuming this is pay-for-play stuff…but it sure sounds like an endorsement to me.

And it sure sounds brilliant to me.