Transfer of Confidence:
When you sat down, you transferred confidence into your chair, trusting that it would support you. Without a transfer of confidence, no one makes a sale, spends time with a friend, gets a date, trusts a Deity, or even gets out of bed. For our purposes here, we will explore specifically how to achieve a transfer of confidence in order to make a sale.
Scott is a VP of Consumer Marketing for the largest and fastest growing on-line legal services company in the world. He buys ad space and plans the message. Dan sells radio ad space to local businesses and then plans the message. Both come from unique perspectives, and both want to answer the same question: How do I get people to trust what I am saying? In this blog, we explore anything that gets us closer to understanding what exactly will produce a transfer of confidence.
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