EndorsementRadio.com

Read the following excerpt from a review of “The Break-Up” to see what people really want these days:

“When Harry met Sally on movie-theater screens in the late 1980s, the result was wedded bliss. But when boy meets girl in the movies these days, the outcome is more likely to be hurt feelings, vicious cutdowns and no guarantees for the future.

Such is the case with “The Break-Up,” a $52 million romantic comedy that Universal Pictures is set to release on Friday next week. Jennifer Aniston and Vince Vaughn star as a warring couple who share a Chicago apartment in the weeks after a messy split. Packed with searing insults and tearful confrontations, “The Break-Up” is as heavy on drama as it is on humor, creating a portrait of a doomed relationship that is as gritty as the romantic-comedy genre has seen in years.

A far cry from the Katharine Hepburn-Spencer Tracy pictures of the 1940s and the feel-good Meg Ryan-Tom Hanks vehicles of the 1990s, the modern romantic comedy has moved past sexism, ambition and long-distance relationships. Now romantic characters are dealing with phobias, infidelity and anger-management issues. With the recent success of edgy relationship movies such as “Wedding Crashers” and “The 40-Year-Old Virgin,” two of the best domestic box-office performers of last summer, the tide of cynical date flicks isn’t likely to ebb soon.”
It’s everywhere. Harsh Reality. And people are paying for it. We don’t even want to escape at the movies anymore. We want to see our lives, amplified and with a hint of glitz. What stories are you telling people? Is your product or service going to solve the world’s problems and let people live “Happily Ever After”? If that’s what you’re telling people in sales and advertising, or even relationships, for that matter, I bring grave news; the world is on to you. They no longer want fake expectations and disappointments. Just say what you do, have some humility, and do what you say. Chances are, people will pay to see you, too.