EndorsementRadio.com

Handel does a great job with the LegalZoom.com spot. First, he’s a lawyer, so he knows what he’s talking about when it comes to the law, even though he only offers “marginal legal advice” on his syndicated Saturday show (though from my limited legal knowledge, most of his advice sounds dead-on to me). Handel doesn’t really focus on any specific product of LegalZoom’s. Rather, he explains the concept-I’m paraphrasing: Sometimes you need a lawyer. They get paid a lot of money and they probably deserve it. But there are a lot of times, like when you need to create your will, incorporate your busines, get a trademark, even a divorce where you just need the FORMs. That’s LegalZoom.com. Founded by top attorneys, LegalZoom lets you create legal documents that you need in minutes at a fraction of the price of what an attorney would charge. This is quality stuff. It’s 100% guaranteed. And right now, type “X” in the referral code box at purchase for 10% off your order. For high quality legal documents without the cost of an attorney, go to LegalZoom.com.

It’s a compelling message. The law is in our own hands and we can do it reliably and affordably because this site was created by attorneys, and it’s made affordable, after all, through the automation of technology. Through 30s and 60s, Handel does a great job at conveying this.