Mark Ramsey interviews a friend of mine – Dan Granger - on how to run an effective radio campaign and almost as importantly, prove that it’s working. Dan’s advice about measurement and optimization is spot-on, and anybody thinking about investing a dime in radio should give it a listen. Dan has got this down to a science.
You can listen to the very informative interview on radio ROI optimization here: http://www.markramseymedia.com/2010/09/yes-i-can-prove-radio-works-for-advertisers/.
Thanks, Dan.