I think endorsement radio could put the “hospitality” in hospital. In my experience, hospitals are grim places. Death and pain lurk in every corner. You hear stories of massive infections, people dying in waiting rooms, insurance hell; not to mention terrible food and overpriced flowers.
I do hear some decent hospital ads. The problem is, they all do it. And there are some hospitals and health groups out there with the best ads but the worst reputations.
But better than any ad telling you what a great hospital they are and how many awards they’ve one, is a friend telling you the great care they received and the nice rooms they have…with decent meals and plasma screens.
Now, how about if that friend is the person you listen to every morning?
It’s like a good bedside manner reaching out through your radio. If any hospital takes my advice, please please please make sure that the promise of the endorsement actually happens in those corners: let’s keep death and pain at bay, if you don’t mind. And nurses, please try not to roll your eyes.
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