When Ron Kuby, famous liberal attorney and WABC morning talks how host enters a room, you know it. Very funny, very loud, and very expressive. He sat down, looked around for 5 seconds and said “I’m glad you called me to this meeting…IS ANYBODY GOING TO TALK?” I’m not sure why we didn’t talk at first. I think it was because we were instantly overpowered by his persona. Certainly NY radio listerners are, because they’re buying LegalZoom product like hotcakes, and it’s due in part to his hilarious ads.
See, Kuby is an attorney. He basically tells his audience that he doesn’t know how to do all the things LegalZoom does, but could figure it out, and while he’s figuring it out, he’ll be charging $400 per hour. So he says do it right, use LegalZoom.com. Instant credibility, because he’s a lawyer. Instant attraction to the spot, because he does it so well.
Oh, one more thing. He almost always ties in the endorsed product to what he and Curtis Sliwa were just talking about. Great ads, and great radio. Almost makes me want to live in NY to listen to them every morning. Almost.
Well, if I could go to that Babbo restaurant once a week…maybe I will!
Kuby = great radio. You heard it here first. Well, probably 8th or something.
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