Mobile Ad Model Uses Attention As Currency
Virgin Mobile USA is breaking new ground in mobile advertising by announcing its plan to offer customers a way to earn free talk time on their phones by watching ads – and taking tests afterward. SugarMama, as the program is called, will debut on June 14.
Pre-paid customers, when running low on minutes, will be able to boost their time by up to 75 minutes, earning one minute of talk time per 30-second commercial message viewed. The customers then fill out a survey about the product advertised.
http://www.webpronews.com/topnews/topnews/wpn-60-20060530MobileAdModelUsesAttentionAsCurrency.html
This is similar to the new 411 model where callers can get free information services by hearing an ad before their desired business contact number is retrieved. Again and again, consumers have a clear choice: Pay with time or pay with money. When the people with money no longer pay attention to your ads, what are you going to do?
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