Ahhhhhhh. I heard through the grapevine of a grapevine that Jiffy Lube has ventured into Endorsement Radio because they’ve had negative press recently. I don’t know what that press is, and I’ve always had a pretty good experience there, but apparantly it’s been bad.
So they go into endorsement radio, I would think, in order to gain that trust factor back. If John and Ken on AM 640 are telling me that Jiffy Lube is the place to go and that I get a discount, I can see a lot of people giving it a try. And, if they’ve read the press, maybe the negative image is counteracted to some degree or even overcome.
My question is this. After the press goes away, and it undoubtedly will, does that mean JL is going to abandon endorsement radio and go back to boring produced spots requiring a frequency of 17 gazillion to get through to people?
I wonder.
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