EndorsementRadio.com

From: Granger, Daniel
Sent: Monday, April 24, 2006 10:54 AM
To: Y
Subject: RE: On air giveaway

Y,

You seem to be a very kind person, so i want to take the time to offer some thoughts that might help you. If your Executive Director believes that the world operates in such a way that all “non-profits” get free exposure, then your Executive Director is an idiot. Some of our highest spending advertisers are non-profits. That is virtually meaningless. Everyone is a non-profit.

I’m sure your Executive Director believes that this film festival will change the planet and bring about world peace, but because you seem to have good intentions, i will level with you. You will be better off leaving this organization immediately and working for someone that has a better grip on reality. Even if this festival is the greatest cause on earth, it can not be successful with someone so naive at the helm. And i mean that in the nicest possible way.

Take that for whatever it’s worth and good luck.

dg
Dear Daniel,

For your information, this is the Executive Director, X. I guess Y has the habit of speaking behind our backs which, we find quite disturbing. I have not received a proposal at this time from you, ever, nor am I an idiot. I am forwarding this e-mail to our Board President so he can see how someone (Y) represents us, whom we have loved and trusted and paid very well.

I hope that you will forward any proposal to me personally at X@aol.com.

Regarding Free Advertising: We did advise Lee that we would not be purchasing much Radio advertising this year because we have a giveaway package that includes airfare, hotel, and an all access pass that is valued at $400 which includes an iPOD.

It looks like she may not have informed you of this.

Thank you for your time Daniel….and Y, you might want to call me.

All the best,
X

Then I said,

From: “Granger, Daniel”
Date: Thu, 27 Apr 2006 09:47:39 -0500
To: X
Cc: X’s people
Conversation: On air giveaway
Subject: RE: On air giveaway

Dear X,

For the record, Y did inform me about the giveaway package. I do not believe Y was as disloyal as my last response may have suggested. My harsh response was directed at the notion that non-profits are entitled to free media exposure. Obviously, my job is to sell it, not find ways to give it away. It appears that i misunderstood your perception of what a non-profit should expect from media outlets, and i apologize for being so harsh. We can all agree that you are not an idiot.

Regarding the Project, after further consideration of what you are trying to achieve, and given the size of budget you may be dealing with (Y mentioned that $2,000 might be a best case scenario), i believe it is in your best interest to look into another station.

I suggest you consider Progressive Talk AM 1150. They can be far more accomodating on rates, and their audience may allow more strategic qualitative targeting. I have copied an Account Executive for KTLK on this e-mail. He is an industry vet and specializes on that station. He will get in touch with you and, I believe, have more to offer than i in getting you closer to your goal.

Sorry for stirring up unnecessary controversy. Good luck with your event!

Regards,

dg

Now they won’t let me off the hook. They insist I present a proposal to them. Are they gluttons for punishment? Or are they just tired of trusting people that don’t seem to live within the identifiable laws that govern the universe?