Let’s see. How do I do this without hitting every advertising cliche in the book. It’s not going to be easy.
Stop me when you’ve heard enough: clutter, satellite radio, streaming radio, TiVo, three-thousand marketing messages every day, accountability, ROI, short attention spans, stress, fragmentation, clutter, fragmentation, clutter, fragmentation, clutter…you get the idea.
How does an advertiser, in an environment where everything is accountability and ROI, break through?
Friends, I think I may have the answer.
Endorsement Radio. Yes, endorsement radio.
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