I was watching the Rachel Maddow last night and saw her agree with Rush Limbaugh. On what? On an advertiser. She admitted that both she and Rush voice ads for the biggest name in the legal space: LegalZoom.com. In the segment, she even plays a LegalZoom ad voiced by Rush Limbaugh and says her agreement with him is that LegalZoom does a good job.
Of course she was making broader point about Rush - that he’ll blast the concept of a Living Will on his show and then turn around and endorse a company that does Living Wills. I like Rachel’s show, but she was off-base on a couple of items. First, she actually played a Last Will and Testament ad from Rush, not a Living Will ad (they’re two entirely different legal documents). Second, Rush isn’t saying that Living Wills are bad…he’s just saying that government enforced living wills are bad. You may have noticed that Rush doesn’t like a lot of things that involve the government.
I digress.
The cool thing is that here you have one endorser playing another endorser’s ad - two diametrically opposed huge personalities endorsing the same company.
Who needs a PR company when you’re using endorsements 
Of course, the endorser can also say something insanely stupid. But that’s a (really fun) topic for another time.
Watch the clip here -
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